When reviewing a company’s employer brand, we also place a lot of weight on their social media properties. Like your careers page, it’s a medium that gives you a lot of creative freedom when promoting content. But unlike your careers page, social media is a great way to reach passive talent, especially if you’re leveraging your employees to amplify your social media content. You should take social very seriously – and if you’re a B2B company, it should be a top priority.
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