B2B Marketing: Turning Employees Into Brand Ambassadors Increases Social Media Followers for IT Services Firm

With no marketing or brand presence for the first decade of TSP’s history, the company still saw yearly double-digit revenue growth. With those kind of stats, how do you justify marketing spends? That question was answered with ensuring that TSP was attracting the best candidates in the job market. By amplifying its reach and profile, TSP would make sure to have a presence not only with customers, but potential future employees.

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